[This article is part of a 3 part series on preparing your business to crush Black Friday weekend.]
Part III: 3 Tactics to Guarantee the Best Black Friday Your Business Has Ever Seen (You are here)
What if I told you that you could have your biggest Black Friday sales weekend EVER without being super salesy even if you’ve never sold before?
I want that to be you this year.
I don’t care if you’ve been in business a few years, months or days, I’m going to show you how to make this Black Friday Weekend your best one yet.
So let’s dive in.
Now, there are three keys to ensuring your success this Black Friday Weekend, they are knowing…
- What to Sell
- How to Sell
- What strategies to use
Once you’re able to answer these 3 questions, you’ll be ready to make real money this holiday season.
1. What should you be selling on Black Friday?
You can’t sell anything next month if you’re unsure of what you actually have to offer.
You need to have a clear scope of your products and services so you can determine the best ones to sell during Black Friday Weekend (BFW).
There are 5 things you’ll want to keep in mind when deciding what to sell next month.
First, create a product list. List out everything you’ve created product wise into a spreadsheet for easy access.
Second, look at the items you listed and determine which items would be the best to sell.
Third, think about potential bonus items. What can you offer as extra value to your product or service?
Fourth, consider who’ll be doing fulfillment. If you’re already the bottleneck in your business, don’t add fulfillment to your list. Take the time now to find additional help.
The fifth thing you need to know when deciding what to sell is whether or not you’ll make money from it!
Yes, you need to be confident that the products or services you select will actually be profitable for your business.
For a sneak peek of some of my best Black Friday tips, download my free checklist here.
2. How to sell more stuff on Black Friday?
This is the biggest challenge among business owners.
They have great ideas and intentions but many don’t have the right systems and strategies in place to sell to the masses.
Just like the first key to success on Black Friday, there are 5 ways I use to sell more stuff every year during this time.
- Driving more traffic
- Determining who I’m selling to
- Determining how I’m selling it to them
- Utilizing a sales funnel
- Implementing sales hacks
But if you want the full deep dive of teaching to overcome the biggest challenges business owners will face this season, make sure you sign up to get instant access to my infamous Black Friday training.
3. What sell strategies should you use?
You’ll get the full list of nuggets on the training, but one sure fire way to increase the number of sales you get during Black Friday Weekend is to add upsells to your offers.
I’ve implemented upsells into most all of our offers within the business and it’s made a huge difference in the amount of revenue we bring in.
If you’re not taking advantage of upsells, I guarantee you that you’re leaving money on the table.
Don’t make that mistake this holiday season.
It’s a simple addition that will pay off big time.
Now’s your chance to make this Black Friday season your best one yet!