People always say, “Lamar, there are no shortcuts in life.” I’m here to tell you that there is a shortcut in business. A shortcut in business is when you get with somebody who already has the answers, and then once you get with the person who already has the answers you can move to the next level in a more efficient manner.
Our expert for this article is a master when it comes to helping people just like you create online courses. And today we’re going to talk about the five tips to decide if you’re ready to add an online course to grow your business. A question I get a lot of times, “Lamar, can I do a course? Should I do a course? I got a product-based business, does a course make sense? I got a service-based business, does a course make sense? “
Well, today you’re going to get the actual answers to that. Today’s expert is Alisha Curry-Walker. Alisha is a licensed professional counselor with over 20 years of experience. She’s helped develop educational programs for herself and others for over 15 years. Her passion is helping other therapists and entrepreneurs package their expertise in online courses and other products and services that allow them to add more income without adding more clients. How many of you reading this want to add more income without adding more clients?
Alisha’s used these same strategies to package her own clinical expertise in her book, I love Being Married: A Guide to Divorce-Proof Your Marriage. Her most recent online program, The 90-day Course Creation System, is a system created, tested, and perfected to teach entrepreneurs how to package their knowledge and develop an online training in 90 days or less, to leverage their time and increase their income.
How many of you reading this want package a course in 90 days or less? If that’s you keep reading because we are sharing some major nuggets today. Below I’m sharing my latest interview with Alisha Curry-Walker. Let us know your take-a-ways in the comments below.
Lamar: There’s so much money to be made in online courses. It’s a lot of and I feel like a lot of people can do more in their businesses with online courses. Like you mentioned they can increase income and revenue without adding more clients. I feel like there are so many people that should be taking advantage of this that aren’t yet. Do you feel the same way about that?
Alisha: I think a lot of people are concerned and they’re not sure if it’s right for them. That’s why I created a workbook about understanding your expertise, getting to know that sweet spot of where your knowledge, skills, and abilities meet the needs of the people who are interested in what you have to offer. Courses are a great way to package all of that so you don’t have to keep repeating the same thing over and over again.
Lamar: I love it. Let’s jump into it. We’re talking about five tips to decide if you’re ready to add an online course to grow your business. How should they get this thing started? What would be the first tip or the first thing they should actually look at?
Alisha: The first thing is understanding your expertise and what you have to offer.
Lamar: Yes understanding your expertise is vital. Let us know what your second tip?
Alisha: So, the second tip is really understanding what your promise is. That goes back to really understanding your expertise. People have asked you over and over again how did you get started and what tips you can give them. Those are some things that you can put together to package it in your course. When you make a promise, that is something that people believe and want to be able to take action with and if it’s something that you can’t live up to. It’s important that your promise is something you can deliver.
Lamar: Alright, I love that. Whenever I think about courses that we created for our TSP community, that’s essentially what it is, what is it that they’ll learn, what is it that they’ll get? At the end of this, what’s the transformation that they’ll receive? You need to have clarity around what you’re delivering. I think a lot of people can get tripped up there if they don’t know exactly what to focus on or how to focus on it. I love that you actually mentioned that and brought that to the forefront. Let’s get into tip number three. I love tip number three; figuring out who’s right for your course.
Tell me about that because you can’t possibly create a course and not know who to sell it to or try to sell it to the wrong people. Stuff like that never happens, right?
Alisha: It happens all the time. That’s why people have trouble selling their course and getting people enrolled because they’re speaking to someone that is not the ideal person for their course. Understanding the people who should be on your course is really important. Really get to know who they. If you can speak directly to them when you put out the information for your course, they’re going to say “I think you were talking to me”.
Lamar: That’s important because people as you said, they love when they feel like you know them and they need to feel it. Probably the biggest question that we get when we’re trying to sell something is will this work for people like me? I got a product based business, will it work? I got a service based business, will it work? Is this for younger people, is this for older people? I think it all boils down to the same thing and that’s the connection with them and how your product made them feel like it was made specifically for them.
We’re going to jump into point number four. So, what’s the fourth tip?
Alisha: The fourth tip is to be clear about the course outcome. This is different than the promise because it is centered on the perspective of the customer. How will their life look after taking the course? If you go through each step you’ll get to a point where you’ll be able to state what things you want to promote the people.
Lamar: Alright, so, last but not least. What is the fifth tip entrepreneurs can use to decide if they’re ready to add an online course to their business?
Alisha: The fifth tip is overcoming obstacles. At this point, you know who your customer is and understand those things that will keep them from buying your course. Research some of the things that get in the way of your customers purchasing decisions so you can counteract by putting it directly in your course, or making it a bonus or something that you add to make them say “I have to have this course”.
A lot of times, people aren’t comfortable with the tech, so include a section in the course that talks about the tech. So, overcoming obstacles is a way for you to really say to that person, there’s no reason for you to say no. Overcoming the obstacles is that last step that you need to conquer to make sure that when you put your course out there, everybody who is your ideal client will say “I need to take this course.
Lamar: Alisha this was great! Thanks for sharing this amazing information with our TSP Family.
TSP fam, Comment below…let us know in the what you plan to implement from today discussion in your business today.
Alisha has a special gift for you!! She’s giving our readers a free workbook! It goes into more detail and gives behind the scenes look at course creation. By the end of it, you should be able to have an understanding of all of what you have to offer, who your ideal customer is, and what the outcome is that they want to achieve. It’s a step by step process. Click Here to download your free workbook now!
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