So many small businesses get caught in a loop when it comes to choosing the perfect ads for their company. Just because you put an ad on Facebook with a reasonable budget doesn’t mean it will reap successful benefits for your business. There is a science to creating the perfect ad campaign for your products and services. Today we’re sharing three steps that if implemented correctly can generate massive revenue for your business.
Have you considered utilizing YouTube ad’s to reach your target audience? If not, today is the perfect day to start. YouTube is the second most used search engine on the internet globally. Just imagine how much money you’re leaving on the table if you don’t use YouTube ads. Your goal should be to maximize as much as possible when creating ads.
Last week we interviewed YouTube ad expert and co-founder of Next Level Ambitions, Tommie Powers a.k.a. Tommie Traffic, and he dished his three steps to getting profitable customers with youtube ads. With over 15 years of digital marketing experience and realizing video would be the way for the future, he started buying ads on YouTube in 2012. By 2014, he has spent his first million on the YouTube ads platform. Are you ready to catch these nuggets? Let’s get right to it.
In this article you will learn:
- How to create an effective and monetizing message
- Be strategic about how you reach your target audience
- Where to place your ad
Create an effective and monetizing message
No matter what platform you use, your message is the most vital part of creating an effective ad campaign. This is the driving force behind your business. Focus more on finding the perfect message that portrays your mission and vision. Use this as a focal point when creating your websites and landing pages.
Your video marketing will draw in more customers than a simple copy. This gives your customer a chance to know who you are and exactly what you’re offering. Your video should tell a story that in turn will push your customer to buy because they feel like they can trust you.
What message do you want your ideal client to hear? How will you implement the trust factor?
Be strategic about how you reach your target audience
Who is your ideal client? Knowing your customer is key when creating the perfect message for your brand. You should know their age, gender, geographical location, and household income. The more you know the better you will understand how to speak to them. Determine your target market and track their buying habits. Use this data to drive your business.
Once you have a steady return customer rate gather some testimonials. Having the customers perspective on your site will draw in more traffic and convert more sales because people feel like they can trust what you’re offering. Again, you want to maximize the trust factor and provide exactly what your avatar wants and needs.
Where to place your ad
Once you determine your ideal clients and create the perfect message you can now proceed to determine the location of your ads. Keep in mind that Facebook and Instagram aren’t the only places to house an ad. YouTube is ideal for any business because it is one of the most used search engines after Google. We are in the era of video and photos. What do you have to lose?
You have to test each avenue for marketing and track your progress along the way. Measure what works and why and tweak your process to benefit your customers. Keep in mind that the most important step in this process is putting the right message in front of your customer.
If you want to learn more about YouTube ads from expert Tommie Powers, check him out on stage at TSP Live this June.
Visit tsplivetickets.com to purchase your ticket before they are gone!
Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler
See you soon!