How to Blow Up Your Brand with Private Label Products

How to Blow Up Your Brand with Private Label Products

Written by Kim Tipton

Published on December 23, 2018

A large percentage of items in stores and in the market are private label. What you may not be aware of is that you can boost your business with private label products. Using private labels cuts down on the production process and saves you money. All you need is an idea and a killer strategy.

We recently interviewed private label expert Melody Bockelman and she gave us her top tips for leveraging private label products to blow up your business.


This Article Will Cover:


  1. How to Build a Brand Through Private Labeling
  2. What Products Can Be Private Labeled?
  3. How Involved do you Have to be in the Process?
  4. Why You Should Add Private Label Items to Your Business?

Here’s what you should know about today’s expert:

After 14 years of working in the private label industry, Melody Bockelman decided that all business should have a chance at getting their products developed. She’s sharing all of her insider secrets with people who have a dream, an idea, and courage but just need some help with getting the product from concept to production.

Melody’s brands have been seen on QVC, HSN, Target and Whole Foods. She’s also worked on product development for projects with NASA technology.

Aside from managing other brands, Melody runs two successful e-commerce websites and in 2008 one of her products was featured on Oprah!

How to Blow Up Your Brand with Private Label Products with Melody Bockelman

Build a Brand Through Private Labeling

Before picking the perfect manufacture you want to have your packaging ideas set. Choose brand colors and design a logo. At this point, your branding is as simple as you taking a manufacturer’s product and placing your label on it. You eliminate the stress of testing products and creating packaging.

Another method of building your brand through private labeling is with custom manufacturing. For those of you who like to be more hands-on with the ingredients, you should choose this method. Custom manufacturing is like making things from scratch. This method allows you to choose what goes into your products at every step of the process.

Lastly, you can create the product at home and send the recipe to the manufacturer. This is referred to as the semi-hybrid of private labeling. If you choose this method to be sure to have some agreement in place with the manufacturer that allows you to keep the rights to any changes created by the manufacturer.

How to Blow Up Your Brand with Private Label Products

What Products Can Be Private Labeled?

The range for products that you can actually private label is large. You can private label almost anything. For example, you can private label clothes, cosmetics, and food. The beautiful thing about private labeling is that it’s not just limited to beauty products and skin care. And most things are already approved by the FDA.

How Involved do you Have to be in the Process?

Your involvement in the production process depends on the type of product you have. For example, for someone who has a t-shirt line, their only decisions will be the design, color, and label of the t-shirt. There may be more decisions to make about the actual packaging but ultimately this process is much simpler.


Why you should add private label items to your business

Adding private label products to your business is a great way to expand and add additional revenue to your business. This is ideal for a business that has great marketing, a community base, and a strong brand in place. Having private label products cuts down on product planning and gives business owners more time to focus on marketing the actual products.


Click Here to take advantage of Melody’s free offer. Download her Build Your Beauty Brand Guide.



Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler

See you soon!

Written by Kim Tipton

Published on December 23, 2018

You may also like…


  1. Ashley

    Would Melody’s freebie work for non beauty private label items? This is some GREAT information.

    • Imari Graves

      Absolutely! This would be great for anyone looking to launch private label products.

      • Judith Jenine Watson

        Yes Ashley Deas Shepard! Her branding approach will work for nearly any product type! I know you’re into the food space and as such, you have great possibilities to private label! Go for it! Being the’Boss-Lady’ you are, I know you’ll rock it!

  2. Amy Winters

    There are so many companies that have their labels, like Wal-Mart and Target. I assume that labeling products are to boost your own business. In your article, you state that another method of building your brand is through private labeling. Thank you for writing such a great article about labeling products.


Submit a Comment

Your email address will not be published. Required fields are marked *

Keep in touch with TSP  by following and subscribing to our social media pages!

Connect with us on Facebook, Instagram, and YouTube for countless tips, additional tools, and most importantly a supporting community.