Bloggers: How to Determine Your Perfect Customer
In this post, I’ll specifically define what an Avatar is and what can do for your business when you’re able to find your perfect customer. Below are some in-depth hacks and tips that will help you fully understand the concept of the Avatar. Don’t miss these because they are vital to your blog business.
So you’ve chosen to turn your hobby into a real business that makes money.
If you’ve been keeping up with our previous article series, then you are probably familiar with my breakdown of how you can build, borrow and buy traffic.
If you’re serious about turning your blog into a legitimate business, it’s crucial that you understand what we examined in my How to Build Blog Traffic: Smart People Use These 3 Strategies While Everyone Else Struggles post.
Well, I’ve got news for you. The 3B’s don’t stop there.
We’re about to go deeper. And by deeper, I mean defining your Avatar.
After all, how are you going to build, borrow and buy traffic if you don’t know who you’re building, borrowing and buying for?
So here we go.
What’s an Avatar?
Define your Avatar and they will come.
When asked what their demographic is, most people will say something like I help women from 20-80 years old that live across the country.
This is too broad.
A better example would be, my perfect customer for BlackandMarriedWithKids is a 39 years old, married female with two kids. She’s been married for eight years and although her marriage isn’t terrible, meaning they aren’t on the brink of divorce, there’s still some things that she’s not all the way happy about in her relationship. She wants resources and tools to help her take her marriage from where it is to how she dreamed it would be on her wedding day.
See the difference?
This example is very narrow and specific as opposed to the more general description before it. With the last description, I know exactly who I’m targeting in my business.
The goal with Avatars is to get as granular as possible.
You want to get as deep inside the mind of your customer as you can because it will help you create more content, products and services for that particular customer.
Knowing your Avatar also helps you to communicate better with your customer.
Because you know exactly what they want and what they need. There’s no need to guess what type of products or services you should be making/offering when you know who your perfect customer is. When you’ve defined your Avatar, you create your products and services catered to them.
Next you’ll want to know answers to questions like where your Avatar lives, what they like, their dislikes and the type of content they share. All of these questions will help you when defining your perfect customer base.
Once you get clear on who your perfect customer is, your business and focus becomes clearer too. Sure other people outside of your Avatar will buy from you but you want to remain consistent in catering your business to your specific, perfected customer.
So how do I find my Avatar? Here’s a few quick ways to access information that’s already at your fingertips.
With Google Analytics you can track who’s coming to your site, who’s engaging with the content, how they’re getting there, how long they stay on your site, when they’re leaving and tons of other important information about your site. This free tool really helps you to drill down on your customer base along with their needs and interests.
Did I mention it was free?
Next is Quantcast. Quantcast.com is an analytic software specifically for demographics. It can tell you information on things like college education and household income.
Finally there’s Facebook Page insights. On the Facebook platform, your insights page will tell you exactly who’s connecting with you on Facebook.
A lot of times, the people we attract on social media, are the same people we attract to our website.
You can check the ages of your audience their gender and lots of other useful information as it pertains to your Facebook audience.
Do you see how important drilling down and defining your Avatar is?
It may even be helpful to give your Avatar a name. Remember my BMWK Avatar example? Let’s call her Rhonda.
Now every time I check my demographic info, I know I’m looking for more potential Rhondas.
Whenever I meet new people, I’m keeping an eye out for Rhonda.
When I bump into people at the grocery store, I’m thinking, “she could be a Rhonda”.
Get it? Good.
So, if you haven’t grasped it yet, your Avatar is key. No you won’t find it in a sci-fi James Cameron film but it is possible to obtain. It may take a bit of weeding out but your Rhonda is there, trust me.
Remember, when you get clear on who your perfect customer is, your business and focus becomes clearer too, hence making your job a whole lot easier.
These are a few tips that will give you a head start on defining your Avatar . Remember, your Avatar is your perfect customer. Your Avatar is who you’re after in your business.
Now on a sheet of paper, write down four, specific sentences that describe your perfect customer.
Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler and grab your paperback copy of my book The Gatekeepers Are Gone: Hustle + Technology = Success for free when you just pay shipping and handling.
See you soon!