Most of you have or are considering hiring a graphic designer for a project in your business. Have you ever felt like you didn’t get the most out of your designer? Or you weren’t completely satisfied with the end results? Many have experienced this and that’s why today’s topic of choice is getting the most out of your designer. Use the following information to get the results you want.
Here’s what you need to know about today’s expert:
Create something compelling from a box with specific contents that have a pre-determined set of rules; that is how Kris Richards describes his approach to design.
Whether in web or on print, starting with “the box” that is his client’s brand identity and imaging, he challenges creative constructs while keeping user experience and brand integrity as core priorities. Drawing on his unique blend of artistry and function, Kris helps people keep ideas visually engaging while maintaining his client’s brand standards.
Event branding, product brand design, brand analysis, and guided restructuring, and stand-out web design are Kris’s main zones, and he is particularly interested in creative projects with a known problem-solving component.
The proud Jamaican and avid footballer is also a visual artist who enjoys how art meets problem-solving on canvas.
How to get the most out of your designer:
- Be prepared.
- Be clear and simple.
- Be detailed
In order to get the most out of your designer, you need to be prepared prior to meeting with them for a project. Have a full outline of expectations ahead of time (timeline, deadlines, and full project scope). Your designer will have a better understanding of your overall idea when you come to the meeting prepared. This also saves time and creates a solid relationship with you and the designer.
Be clear and simple
You want to explain as much as possible when sending deliverables to your designer. Be simple and straight to the point in your request and clear about your expectations. When you explain more upfront this eliminates room for error and disappointment.
There is money in the details. As stated previously you should be as prepared as possible. The more details you send over upfront to your designer the better. This is where your planning comes into the picture. Take some time to study other brands that have similar products and services. Check out what they are doing on social media and on their websites. Save screenshots and compile a file of content to give your designer an idea of what you have in mind.
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