Building a Business with Purpose

Written by Kim Tipton

Published on May 17, 2019

You know the saying “If you love what you do you’ll never work a day in your life.” What you may not know is that this statement is only true if you are working with a purpose. Today we’re going to dive into what it really means to work in your purpose and why it’s so important for the future of your brand. When you enjoy what you’re doing in business if reflects in the overall aspect of your company.

Last week our CEO Lamar Tyler sat down for a quick chat with the Gina Paige the co-founder of African Ancestry and she spoke to the meaning behind working with a purpose. Stay tuned because I’m giving your my biggest takeaways from this interview and I want you to take something from this article and implement it in your business today.

Here’s what you should know about Gina Paige:

In 2003, Dr. Gina Paige co-founded African Ancestry, Inc. In doing so, she pioneered a new way of tracing African lineages using genetics, and a new marketplace for people of African descent looking to more accurately and reliably trace their roots. Dr. Paige travels the world helping people demystify where they’re from and informing people of their identities so they may better understand who they are.

Dr. Paige has worked with and revealed the roots of the worlds’ leading icons and entities including Oprah Winfrey, John Legend, Spike Lee, Condoleezza Rice, and The King Family. Her work is featured in Finding Your Roots with Henry Louis Gates, Jr. and dozens of community organizations and faith-based entities. Dr. Paige has been featured in hundreds of media outlets including Jet Magazine, Time Magazine, USA Today, 60 Minutes & the list goes on. She currently resides in Washington D.C. where she oversees the operations of African Ancestry.


In this article:


  1. What do you believe in?
  2. Understand your consumer
  3. Core principles


What do you believe in?

This is the most powerful questions you can ask yourself as a business owner. Do you believe in what you’re offering your customer? Does it aline with your vision and goals? Think of things that you feel passionate about and find a way to intertwine them into your products, services, or overall vision for your company. Being an entrepreneur is not for the faint of heart. It takes thick skin because everything isn’t always going to go as you plan.

It would be great to have an idea of these things prior to starting a business but if not you can always go back to the drawing board. Everything goes back to the reason why. Once you have a solid idea of your “why” you will have a better understanding of your purpose.

Building a Business with Purpose

Understand your consumer

Understanding your consumer’s buying habits and behaviors is extremely important when crafting the actual purpose of your business. You need to be clear about why people come to you for your product or service. Does what you offer align with your customer’s needs and does it align with your vision.

Keep in mind that you have the power to control the direction of your company. At the end of the day, you want to make sure that you’re doing what makes you happy. Your happiness will reflect in your business and overall customer service experience.

Core principles

Building a Business with Purpose Your core principles should be woven into the policies and procedures behind your business. This guides how you communicate with your customers and sets the image for your brand. Outline your company’s mission, vision and core values. This will always be a frame of reference you and all members of your company.


If you want to learn more about working in your purpose from expert Dr. Gina Paige, check her out on stage at TSP Live this June.

Visit to purchase your ticket before they are gone!

Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler

See you soon!

Written by Kim Tipton

Published on May 17, 2019

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1 Comment

  1. Darlene Willis

    Hoping this email find you in the best of health and spirit. Thank you for the information it is so helpful while I embarked upon launching my first product. This information help me to realize why I created the e-z naillifter to create safe, quality but affordable products to the consumers that solve a problem. Looking forward in seating in on Tyler webinar. Thanks for your information. Be increase



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