6 Ways to Get High-End Clients Into Your Coaching Program
Hello TSP fam, we have another amazing conversation on the books today. Many of you may be contemplating how to capture high-end clients into your business. Well, today we are sharing the formula! Queenette Nwobodo formally known as the “Business Success Coach” sat down with the Creator and founder of Traffic, Sales, and Profit, Lamar Tyler, to share 6 Ways to Get High-End Clients Into Your Coaching Program.
Wow! I don’t know about you but this is something I need to hear. We’re about to get into some high-quality information that normally comes with a price tag. If any of you guys are interested in adding an extra 5-15K in monthly income keep reading because we have some major nuggets to share!
Let’s backtrack a little. Many of you may be wondering who is this Queenette Nwobodo? Queenette is a Business Success Coach who’s developed a unique process to determine customers’ buying triggers and behaviors. In her Profitable Coach Academy, Queenette uses her sales and marketing expertise to help her clients identify profitable messages and install a client attraction system to easily attract clients who are ready to buy. Queenette’s humble beginnings in the South Bronx did not stop her from establishing a coaching practice that she grew to six figures in twelve months. She currently resides in Atlanta, Georgia with her husband and their three children.
Take a look at her interview with Lamar Tyler. Leave a comment below and let us know what you’re going to implement into your coaching business today.
I’m excited about the opportunity to hear the transformation you’re giving people, specifically coaches, in their lives, right now. Now, Queenette, when it comes to positioning yourself for high-end clients, I keep saying high end because we’re not talking about just clients but a specific type of client. What’s one of the first things that a potential coach should do?
I think the first thing is to have a clear and compelling message. A clear and compelling message is a message that actually includes your solution inside of it. So often when I hear coaches introduce themselves the first thing I hear is their process and not their solution. You want to be solution focused and not process oriented.
Clarity is important. For example, I hear coaches say, “I’m an empowerment coach.” Well, what is your solution? What are you offering? What will that empowerment do for me? When they’re empowered what will they be able to do?
Well, you want to make sure that you speak to the solution. “I am a relationship expert. I help women meet and marry Mr. Right.” Be clear and the compelling aspect of it is a solution they need right now.
Awesome. Let’s talk about your second point. How do you determine your perfect avatar?
In order to enroll more people into your coaching services consistently, you want to create the perfect client avatar. In other words, you get to pluck out the perfect client that fits what you have to offer.
The difference between a perfect client avatar and an ideal client avatar is that a perfect client avatar can afford your services. A perfect client avatar wants what you have now, not tomorrow, not five years from now, not a year from now, they want your services right now. A lot of people leave this to chance.
People often pick the age, gender, occupation, but with a perfect client avatar, you know their buying triggers, their deepest desires, and the outcomes they want.
I love it! Let’s talk about your third point. Tell us about premium coaching programs?
Okay, number three is very important. A premium coaching program is essential because it attracts people who are willing to pay for results. This type of coaching program is very solution oriented. The typical package can start around $7500 and go to $15,000. These clients want to save time so the program has to be super direct and clear.
Clients paying big-ticket costs want to know they are investing in receiving results. If you’re an empowerment coach, you must ask yourself if what I’m offering has a tangible value. Being empowered sounds good but what is your client walking away with. Most high-end clients want concrete deliverables.
So, Queenette. We talked about having a clear and compelling message. We talked about a perfect client avatar. And you have educated the readers on the importance of premium coaching prices. What is the next thing they should do? What’s the fourth step?
You have to create an expert talk. Be very articulate about what you do. Your expert talk showcases your expertise. Here is one nugget that I want to have people walk away with today. When you are introducing yourself in your expert talk you do not want to say for example ” Hi, my name is Queenette, I’m a chef and I also do makeup on the side and I also can do your graphics”. You want to position yourself as an expert in one arena so people can see you as an expert. Yes, we all have a lot of passions but you don’t want to lead with all of your passions just choose one thing.
Also, talk about things that you have helped other people accomplish. The expert talk is a quick way to showcase how you help people. It could be in the form of a webinar, Facebook Live, or on stage.
This is great information Queenette! What is the next step, my readers need to learn when it comes to getting high-end clients for their coaching program?
Lamar, I am so happy you asked! The next step is critical and sometimes overlooked. Individuals who are looking to gain high-end clients must schedule strategic discovery sessions, A discovery session is the cash machine. If you want to generate consistent income into your coaching business you need to master discovery sessions. A discovery session is a one on one session where you’re talking to a potential client and you’re pretty much asking the client “hey, what’s going on, how can I serve you. Why did you contact me?”
Diagnose the problem, then give a solution that includes your services. This talk is one of the most powerful tools for high-end coaches who want to enroll clients consistently.
You should have a proven script to use during your discovery session. This is not a willy-nilly session. It should be strategic and very clear. The better you get at discovery sessions the more money you make in your business at this level.
Alright, just to recap, we talked about having a clear and compelling message, perfect client avatar, premium coaching essentials followed by an expert talk, after the expert talk you want to do your discovery calls. Queenette told you, those discovery calls are a cash machine! And then once we’ve done all of that, what is the sixth point we need to know about high-end clients?
The sixth point is about believing in yourself, your self-worth and your vision. It is difficult for you to convince, attract, and engage with people when you don’t believe in your own solution.
I think believing in your solution is something that a lot of brilliant people have a hard time doing because they just don’t believe that someone will pay them a certain amount of money for what they’re offering.
If you don’t believe in your business you won’t be able to transfer that belief into other people, and if you can’t transfer your belief, people will not buy from you. This isn’t tangible but it’s something that’s very powerful. You have to believe that your transformation, your solutions, your outcomes, are worth it.
Queenette, thank you so much for providing great information on how we can attract high-end clients into our coaching business! To learn more about Queenette and to connect with her please visit bit.ly/sixfigureguide.
Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler.