In the age of social media, it is so easy for bands to get lost in the mix of everything that’s going on. This is why it’s important to captivate your audience with the story behind your brand. In telling your story you build trust with your clientele through transparency and honesty.
Last week we hosted a live Facebook interview with actress, comedian, speaker, and coach Kim Coles, who gave us her 5 P’s to Captivate and Connect with Your Audience. She spoke about the importance of storytelling and how it generates revenue for her brand. If you’re interested in expanding your brand by telling your story keep reading and take notes.
Here’s what you should know about Kim Coles. She has an amazing showbiz career that spanned over 34 years is passionate about coaching entrepreneurs, speakers, authors, business owners and creatives on the incredible power of their own signature story. Kim teaches how to apply life lessons to captivate and connect your ideal customers, clients, and the world.
With humor and heart, through speaking engagements and workshops and 1:1 coaching. Kim teaches you to empower, educate and entertain so you can “Broadcast your Brilliance” and make a bigger impact and income. Kim believes that “Everything that has happened TO you, has really happened FOR you.” Your unique stories and experiences are meant to heal you and help others!
In this article:
Prospect your story
Take a step back and evaluate your personal life story. Take an account of the good and the bad and use your story to connect with your ideal client. In sharing your story, you allow your customer to relate and see your vulnerability. This, in turn, builds a solid foundation and a certain trust between you and them.
Now your customer feels like they know you personally and will more than likely share their experiences with others. Another way to connect with your audience is through a survey. Send them questions via social media or email to determine exactly what they want to know about you.
Prepare your story
After you’ve outlined the story you want to share to the world you need to work on making it captivating and compelling. Rehearse in front of a test audience. Have someone evaluate and determine if your story is enticing enough to sale.
Define the Problem
What problem are you solving for your customer? Once you determine the problem be sure to infuse this into your story. This is the perfect opportunity to empower and make a change in someone’s life. Transformation is key to creating a lasting impression.
Compel, captivate and bring cash into your business. Focus on a strategic money plan that will generate constant revenue into your business. Having a steady income allows you to do more in your business. You now have access to more resources and can do the good work that you wanted to do.
Lastly, be sure to position yourself as the expert in your niche. You are no longer the best-kept secret. Tell the world what you have experienced and overcome to get to where you are today. Network, connect and build relationships that will place you in the room with other experts and broaden your path.
For more of Kim Coles tips on how to create a compelling story to captivate your ideal client and to see her live on stage! Join us this June at TSP Live 2019. Visit TSPLiveTickets.com for more information and to secure your ticket before they are gone.
Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler
See you soon!