Using his motto "The Gatekeepers Are Gone," Lamar, along with his wife Ronnie, has successfully leveraged social media to move the couple's website BlackandMarriedWithKids.com from a small personal blog to an international brand with over 500,000 Facebook fans. As a filmmaker Lamar directed and produced five full-length documentaries which deal with the challenges and triumphs of marriage in the black community and have been screened to sell-out crowds nationwide. Among the recognition received for his work, in 2012 Lamar, along with wife Ronnie was named one of Ebony Magazine's Power 100, a list of the top 100 movers and shakers in the black community for the second consecutive year. The list also includes President Barack Obama, Beyonce and Jay-Z and Tyler Perry among its ranks. In 2014 the couple was selected as finalists for Black Enterprise's Family Business of the Year and in 2015 were selected as finalists for the Infusionsoft Small Business ICON award.