At some point in the lifespan of your business, you will be faced with objections from a customer. The key is in the preliminary planning and reaction. You have to have an understanding of your customer’s buying habits and what it takes to persuade them to buy. Today we’re going to cover some things you need to know when facing sales objections. 

Here what you need to know about today’s experts: 

With over 30 years of combined sales and business experience, Calbert and Renee Coakley are the founder and CEO of Coakley Financial Group and The Closing Academy. Coakley Financial Group is an award-winning insurance agency and is a leading partner with the largest Final Expense Insurance Company in America.

The Closing Academy was started by Calbert and Renee Coakley to help their agents and other business owners sell their products. Many of the agents in their insurance company had never sold anything before, but with coaching and training from Cal & Renee, they have seen a great deal of success. 

Eventually, word got around and others in the industry saw the success that their agents were having and wanted to be coached and trained my Calbert & Renee. The Closing Academy was born on the belief that sales is a teachable skill. Through a series of simple. yet powerful techniques. Calbert and Renee Coakley are sought after leaders and speakers. They travel the country training small businesses and corporations on the art of closing sales using their rock-solid sales methodology.

How to Overcome Sales Objection: 

1. Have an understanding of why people don’t like objections. 
2. The best way to overcome an objection. 
3. Are you listening to your customers? 

Have an understanding of why people don’t like objections. 

Nobody likes objection. Most people are accustomed to hearing “yes” and just the mere thought of no is hard to comprehend. Another reason some dislike objections are due to not knowing how to overcome the objection. You have to create a plan for objections. 

The best way to overcome an objection.

Always expect the “no”. As mentioned earlier the best way to overcome sales objection is by having a plan designed prior to getting the rejection. 90% of overcoming sales objections is in your mindset and planning. You should have a solution for every type of rejection. There is money in planning. 

Are you listening to your customers?

Use surveys and polls to fact find and learn more about your customers. Discovering your customer’s pain points should be a top priority. Your product or service should be the solution to your customer’s needs. Address your customer’s concerns and continue to follow up as much as possible. 

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