Title: How to Have a Million Dollar PR Strategy on a Shoestring Budget
A huge part of being a business owner is getting your product or service in front of the right audience. During the beginning stages of your business, this could be a challenge especially if funds are limited. Don’t expect things to happen overnight. Take some time to really define each layer of your business and discover exactly what you have to offer. Once you accomplish this you have a base layout for your PR strategy.
Earlier this week our mastermind executive coach Stephanie Rollins sat down for a quick chat with award-winning publicist Maleeka Hollaway and she shared some amazing tips on how to get the exposure your business needs without spending the big bucks. Keep reading to learn how you can apply these strategies to your PR planning.
Here’s what you should know about Maleeka Hollaway:
Maleeka T. Hollaway is an award-winning publicist, entrepreneur, speaker, author and writer obsessed with professional development, leadership and small business growth. As her knowledge and expertise has influenced over 25 brands, you can see her published articles in MSN, Forbes, Entrepreneur, The Good Men Project, Addicted 2 Success, Business Insider, Black Enterprise, and Essence. She has also worked with various companies, universities, and non-profit organizations in the areas of brand development, content creation, and public relations.
Her goal is to teach small business owners and entrepreneurs to position themselves to grow sustainable businesses and brands using publicity.
How to Have a Million Dollar PR Strategy on a Shoestring Budget:
- Leverage your current platform
- Leverage other people’s platforms -start with small and local platforms
- Google yourself
- Share old and new content
- Use customer testimonials
- Share free value on social
Leverage your current platform
What are you currently using to promote your brand? Start with what you have. Go live on Facebook, Instagram, and Twitter. Tell people about your products and services. Be consistent with your content. This builds trust and allows people to know who you are and what your brand stands for. Allow people to get to know your brand on a personal level.
Leverage other people’s platforms -start with small and local platforms
Don’t skip out on authentic relationship building. Reach out and collaborate with other brands that have a similar customer base. Attend local networking events and visit your local chamber of commerce. Networking is necessary for building and growing your business.
Have you taken the time to actually Google yourself? If not. Start today. Use sites like duckduckgo.com to get an accurate view of your Google profile. Work on writing and publishing content to build your Google profile.
Share old and new content
Curating content is the name of the game. The more you publish the more you will position yourself as an expert. Keep in mind that you don’t have to reinvent the wheel when it comes to content creation. Repurpose content that you already have. Look back on something that did well in the past and spice it up. Everything doesn’t have to be new.
Keep features like blog posts, website or podcasts interviews in regular rotation on your social media pages. Take some time to Google what your competitors are doing and recreate or mirror what they are doing on your platforms.
Use customer testimonials
Word of mouth is the strongest form of advertisement. This is organic publicity. Let your customers sell your business for you. Screenshot messages and post them in raw form to your social media platforms and landing pages. This is what marketers call social proof.
Share free value on social
When you’re building an audience you want to also build trust. Be open and let your followers know who you are. Utilize the live video feature on Facebook and Instagram. Don’t put so much focus on going viral, just be a solution to your customers.
Check out Maleeka’s Free 3 days preview of the Social Proof Success Accelerator to learn more about creating PR strategies on a budget – regular price $77/mo.
Visit https://theomg.world/tspfreefor3 to learn more!
For more topics like this and to connect with other entrepreneurs on the path of success join us like this January at TSP Game Plan. Visit https://trafficsalesandprofit.com/tsp-live for more information and to reserve your seat before they are gone.
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