I know you’ve heard the saying “Content is King.” It may sound cliche but content is what drives most business growth and revenue numbers. The strategy behind the content is the driving force that allows you to create a personal connection with your customers. Are you ready to take your business to the next level by creating content that resonates with your customer base? If the answer is ‘yes’, keep reading. We have some major nuggets to share with you today.
If you’re in our Facebook group you may have caught our interview with renowned international lifestyle photographer and cinematographer, Milton Lawrence Jr. He shed some knowledge about how beauty brands can generate more revenue with the perfect content strategy. The good thing about his message is that it works for any brand looking to gain their customer’s trust and generate more money.
Here’s what you should know about Milton Lawrence:
Milton Lawrence, Jr. is the founder of the game-changing Milton Lawrence Creative Agency – the go-to solution for visual branding and storytelling.
As a renowned international lifestyle photographer and cinematographer, Milton’s ability to balance edge, culture, and creativity in visual presentations has afforded him the opportunity to serve big brands and organizations including AT&T, CNN, the National Museum of American History, Ernst & Young, Yahoo!, Visa and many more. His work has also been featured in ESSENCE, MunaLuchi Bride, The Knot, Black Enterprise, and the TODAY show.
In this article:
- Money is not made in the content; money is made in the intelligence.
- The top mistakes/misconceptions that brands have on developing content
- Creating your custom Content Map
Money is not made in the content; money is made in the intelligence.
Creating the perfect content strategy should be included in your yearly, quarterly, and weekly business plans. Ultimately you want to research what your competitors are posting on their social media sites and blogs. Use this information as a blueprint for your content strategy. Infuse your company culture and core values into your content.
Make sure to distinguish what makes your business different from your competitors. Keep in mind that everything doesn’t have to be perfect in the beginning. It’s okay to use cell phone pictures in the meantime. The key is to get started.
The top mistakes/misconceptions that brands have on developing content
A huge misconception is that you have to use professional pictures and content to make money. This is false. There are companies making millions with a simple camera phone and non-professional pictures. You just have to be creative. Don’t waste money on fancy pictures of hiring someone for content before you are ready. Start with what you have and research money-saving hacks.
Creating your custom Content Map
Map out your content plan in advance. Create content that is relatable and easy to consume. Don’t overthink this step. Use tools such as Later.com, Buffer, and Sendible to schedule out your content on a weekly or monthly bases. Make sure that your graphics and content have a theme and reflect across all social media platforms and your website.
How do you map your business content? Is your content strategy a part of your business planning? Is so how? Let us know in the comments below.
Click here to download Milton’s free content strategy map. ➡️➡️➡️ http://bit.ly/Contentmap
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