Top 3 Reasons Why Your Launches Fail

Written by Kim Tipton

Published on October 22, 2019

The key component to having a successful business is in the planning and execution of things behind the scenes. Today we’re covering the top three reasons why your launches are failing. Keep reading to learn what you need to avoid during your next product or service launch. 

Our Mastermind Excitive Coach Stephanie Rollins sat down for a live chat with Ronnie Tyler the co-founder of Traffic Sales and Profit to pick her brain about how TSP avoids major mistakes when launching a new product or service. 

Here’s what you should know about Ronnie Tyler: 

Ronnie Tyler along with her husband Lamar, Ronnie Tyler is the co-founder of the site black and Married with Kids, the largest independent African American marriage and parenting site on the web. Fed up with the pervasive negative images of black marriage in the media, Lamar and Ronnie started the site to combat the negativity by focusing on positive messages about marriage, they have taken Black and Married with Kids from a small personal blog to an international brand under their own Tyler New Media umbrella that also boasts five independently produced best-selling films and a massive social media presence. On top of everything else, Lamar and Ronnie are the parents of 4 beautiful children and call Atlanta home.

Ronnie’s Top 3 Reasons Why Your Launches Fail: 

  1. You don’t know the difference between launching and releasing 
  2. You lack a detailed plan 
  3. You fail to follow-up

You don’t know the difference between launching and releasing 

There is a huge difference between releasing a product and launching a product. Releasing has minimum thought and effort. When you release a product you spend more time creating the product and less time on the actual marketing and sales ahead of time. 

Launching requires planning ahead of the actual release of the product. It should feel like an event. You will feel exhausted after a product launch. The launch process takes lots of planning and mapping everything out. You should have an idea of what emails will be released before, during and after the launch. Take time to plan your entire marketing strategy. This eliminates room for error and potential mistakes.  

You lack a detailed plan

As mentioned earlier planning is the key. The more you plan the better. During your planning session, you want to break down larger tasks into smaller chunks. This allows you to execute more in a timely manner. Take a step back and plan out your entire product launch. This gives you more time to promote, generate leads, and creates more exposure for your products.

Launch… optimize… and launch again. 

Take what you’ve learned from previous launches and use this as a blueprint. Optimization is one of the most important parts of launching. 

You fail to follow-up 

There is money in follow-up. Just think about how much money you’re leaving on the table when you don’t take the time needed to follow up with potential customers. During your launch plans map out some time to create a follow-up email campaign. 

After your webinar or live training don’t be afraid to pick up the phone and connect with your potential clients in order to close the sale. Follow-up. Don’t leave money on the table. 

For more topics like this and to see Ronnie speak live and in person join us this January at TSP Game Plan. Ticket prices go up on October 31st. Click here to grab your ticket before they are gone!

Also make sure you join our FREE Facebook group called Traffic, Sales & Profit with Lamar Tyler

See you soon!

Written by Kim Tipton

Published on October 22, 2019

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