Partner With One Of The Most Engaged Black Business Communities In America
Traffic Sales & Profit® has spent nearly two decades helping Black entrepreneurs grow stronger, more profitable businesses.
Along the way, we've built something equally valuable: a community of business owners who trust TSP to connect them with the strategies, resources, tools, and companies that can help them move forward.
For brands looking to reach Black business owners, a partnership with TSP provides more than exposure.
It provides a meaningful way to become part of an ecosystem they already know and trust.
Traffic Sales & Profit®
A Valuable Market. A Distinct Opportunity.
Black buying power has reached $1.8 trillion and continues to grow.
But Black business owners represent an opportunity that extends beyond consumer spending.
They are entrepreneurs, employers, decision-makers, investors, and community leaders. They purchase for themselves, their businesses, their teams, and their families. And as their companies grow, so do the decisions they make about technology, financial services, professional services, travel, real estate, education, business resources, and other products and services.
For brands that want to build stronger relationships with this market, the opportunity isn't simply to reach Black business owners.
It's to become relevant to them.
We've Already Built The Relationship.
Traffic Sales & Profit® has built a community of more than 44,000 Black business owners across all 50 states and 43 countries.
They come to TSP to learn.
They attend our events.
They participate in our programs.
They consume our content.
And they look to us for resources that can help them solve problems and grow their businesses.
That relationship matters.
When we introduce a company, platform, product, or service to our community, it isn't appearing randomly in an advertising feed. It's being introduced within an environment where our audience is already engaged and actively looking for ways to improve their businesses and their lives.
That's the difference between reaching an audience and having a meaningful entry point into one.
Let's talk
The TSP Community
Our audience includes business owners across industries, revenue levels, and stages of growth.
Some are growing toward their first significant revenue milestone. Others are managing established companies, growing teams, entering new markets, investing in technology, and making increasingly sophisticated decisions about where to put their time, money, and resources.
What connects them is a commitment to growth.
44,000+
Facebook Community Members
170,000+
YouTube Subscribers
10,400+
Instagram Followers
6,500+
Podcast Subscribers
50 States
Represented across the TSP community
43 Countries
Represented globally
Our community includes full-time entrepreneurs, highly educated professionals, and established business owners who are actively investing in what comes next.
One Community.
Multiple Ways to Connect.
The TSP ecosystem gives partners opportunities to engage our audience across multiple touchpoints throughout the year.
LIVE EXPERIENCES
Connect with business owners through conferences, educational experiences, activations, and in-person engagement.
DIGITAL + CONTENT
Extend your presence through TSP's digital platforms, content channels, and online audience.
EDUCATION + THOUGHT LEADERSHIP
Bring relevant expertise and resources into conversations our entrepreneurs are already having about growing and operating their businesses.
COMMUNITY ENGAGEMENT
Create opportunities for deeper interaction with business owners inside the TSP ecosystem.
CUSTOM ACTIVATIONS
Develop initiatives around specific objectives, campaigns, audiences, launches, or business priorities.
Rather than starting with a predetermined package, we can explore the combination of opportunities that makes the most sense for your objectives.
Built For More Than a Moment.
The strongest partnerships aren't built around a logo placement or a single appearance.
They're built through familiarity.
A business owner encounters your company at an event. Sees your expertise through content. Learns how your solution applies to a problem they're facing. Experiences your brand again through the TSP community.
Each interaction creates another opportunity for awareness to become familiarity—and for familiarity to become consideration.
That's why our partnership opportunities can extend across live events, digital platforms, content, education, and community engagement.
Instead of simply appearing in front of our audience, your brand has the opportunity to become familiar within it.
A Track Record Built On Trust.
For nearly a decade, TSP has created experiences, education, and resources designed to help Black entrepreneurs grow.
Our stages and platforms have featured respected leaders including Magic Johnson, Marcus Lemonis, Mathew Knowles, Issa Rae, and Jermaine Dupri.
We've also worked alongside companies and organizations that recognize the importance and economic influence of the Black business community.
That track record has helped TSP become a trusted destination for entrepreneurs who are serious about what's next for their businesses.
And protecting that trust matters to us.
The Right Partner Matters.
Our business owners don't simply need more brands competing for their attention. They need companies that understand their ambitions, recognize their value, and offer products, services, resources, and experiences that can genuinely support where they're going.
That means a strong TSP partnership should create value on both sides.
Value for the brand.
And, just as importantly, value for the business owners we serve.
When those two things come together, the opportunity becomes much bigger than sponsorship.
It becomes partnership.
Meet the Founders
MEET
Traffic Sales & Profit® was founded by Lamar and Ronnie Tyler with a mission to help Black entrepreneurs create stronger businesses and use entrepreneurship as a vehicle for economic impact.
Under their leadership, TSP has grown into a global business community serving entrepreneurs across all 50 states and 43 countries and has been recognized four consecutive times on the Inc. 5000 list of America's fastest-growing private companies.
Their work has been recognized by organizations and publications including Black Enterprise and Ebony, while the larger TSP ecosystem continues to connect entrepreneurs with the education, relationships, and resources that help them grow.
Let's Build The Right Partnership.
You may already know that you want to reach more Black business owners.
The bigger question is how you want to show up once you have their attention.
Let's start there.
Tell us what you're trying to accomplish, who you're trying to reach, and what success would look like for your organization.
From there, we can explore whether there's an opportunity to create something that delivers value for your brand and for the TSP community.
Traffic Sales & Profit® | Where Black Entrepreneurs Come to Win